Steps to start Ecommerce Store

So by seeing the present scenario what you think is any person-helpful to transform all business digitally or due to this pandemic situation is this happened to start an eCommerce store.

So the answer is very clear that all businesses transformed them due to COVID-19 to run the business even in this situation. In this most of the business transformed them and made the change so that they could survive. The business owners saw that it would be better to change from offline to online not even in COVID but in the future as this type of situation could arrive at any time.

According to the studies and researches it became clear that online shopping has increased by 50% due to lockdown. In a lockdown, people depended on online stores for their essential products instead of going outside to purchase from local shops. So the thing that came was that the online market is better than the offline local store or business.

In future, the online market or presence will account for more than 90% of the total purchases. So, it would be better to shift the business now than to wait for some other pandemic situation to arrive and affect your survival.

If you want to transform your offline platform to online platform than you would need to go through the blog. By reading the blog you would get all the knowledge of starting an ecommerce store. So here are the steps to start ecommerce store:-

Let’s start now!

1.     Decide the Plan of Business

You cannot start any business with a prescribed and defined plan. You would have to first think about the business strategies, plans that would be needed like the product that you want to sell and whom you want to sell it, and many others.

So you have to select the category or niche of your business. What would be your niche if you are starting an online store because it is a very important point to get the idea of whether the product is having sales or not. The niche always contains not only one product but a combination of many products so you need to decide your niche keeping in mind all the products that fall in that category.

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You have to decide the model as it is another important factor to start any business. It means whether you want to sell it to the consumer or to the business.

It is in short called B2C and B2B. As we all know that one store is of that type which sells the product directly to the customer and the other one is which sells the product to the business for further reselling of that product.

You need to select the audience to whom you want to sell the product. In this, you have to keep in mind that who would be your customer like which age group do they belong, they should be high-class family, middle class or lower class, etc.

After getting all this answers your business plan is decided and you need to move further for next steps.

2.     Buy your Domain Name

The step you need to take is what would be your store name. Name is very important as it justifies your identity and brand name. You should have a brand name so that people could know about you and suggest to others also about your store.

According to the name that you have elected you have to search the domain as it is the first step towards getting your business online. Your domain name should be unique, simple, and original. Your domain name should tell about your business that what it is related to so that customers could easily identify you.

Whenever you run a business you have to get the license from the government according to the law otherwise it would be fraudulent activity. With it, you get all the legal authority for running your business.

3.     Design your dream store

As all these steps are completed you need to design the store as the designing of the store is very important for getting the customers. The design of your site is the first impression that you live on your customers. You should always think from the customer’s point of view so that you would be easily designing the best store. You should be particular in choosing the color combination, logo, font size, and appearance of the first page.

The visual appearance of your matters as it will attract the customers at some point of time.

Also Read:-Magento Vs Opencart – Top Ecommerce Platforms to Run Business in 2020

4.     Logo Design

After getting all this you need to design the logo of your site. The logo is very important as the first thing that is noticed by the audience is the logo of the site and so it should be very attractive. Your logo should be designed in a way that it tells about your store that what you sell etc.

Good logo should be having following points:-

Represent your store

Eye-catching

Simple but attractive

Should remembered by audience

5.     Decide the price of products

After all the designing and product identification you have to decide the price of the product. You should keep the price of the product after considering the actual price, your profit and discount that you have to give, and your flow of cash.

Pricing can be given regarding many points that are whether you have to give pricing according to your profit margin or according to the market value by comparing other brands of the same product or by the value of the product the customer is buying. So, keep all these points in your mind while pricing your products.

Also Read:- Future of online business after COVID-19

6.     Website Content

Now another important factor comes that is what should be present on your website means which pages should be there on your site that is important for every site.

Here is the list of all the website content:-

Homepage: – This is the starting or main page of every website that the audience visits when they open your site. So this page should be well designed, should be user-friendly, easily understandable by users that where it will navigate and all. You should show all your offers, discounts, sale on this page.

Product Page: – On this page, you have to show the product which you are offering to your customers. You have to give all the descriptions of the product and have to upload the image for that product so that customers could see the product image and changes in buying that product increases.

Category Page: – This is another important part of your website. This page tells all the categories that your website products contain. It also helps in improving the ranking of your site.

Cart Page: – This page is very essential for every eCommerce website as the product which is been purchased by customers should be shown somewhere so that they could see the product that they have purchased.

Checkout Page: – In this page, all the billing and shipping process is to be done. Your page should have good speed and effectiveness.

7.     Start Marketing of Store

As you also know that most of the businesses have become online so the competition is very high so you need to do advertising on your site. There are many ways to promote your website and make your online sale and target the audience.

You can create a blog, Focus on the SEO of the website, sharing the information on social media platforms, asking customers for reviews, email marketing, and much more. You should keep the eye on your targeted audience so that it would be easy to reach them.

Wrapping Up

So to show your presence in the online market you need to have an online site so that you can create more sales and could add up more customers from anyplace. With the help of this, you could operate your store from anywhere.

Suggestion

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