What does a website design agency do?

Most people look at website design agencies as all-encompassing entities who create websites and do everything to sustain it. It takes a lot of content creating, artistic, planning, and coding efforts to make a full-fledged website. Web design agencies are a part of the process but they can’t do it all. It doesn’t matter if you’re looking to become a web designer or you’re looking to hire one. You need to understand how a web design agency works. Let’s learn more. 

What is website design?

Website design is the process of making the aesthetic appearance of a web page stand out. This includes an arrangement of the content in a certain way and how the design elements are implemented. Web design agencies usually focus on the front end part of the website. The part the users interact with and the web developers focus on the back-end code that makes the website work.

What is a website design agency responsible for?

Web design agencies make up the visual design of a web page. This means that they are responsible for choosing the imagery, fonts, photos, color scheme, shape, buttons, and how everything fits together. They use design software to show image-based representations of how the website will look once the backend developers apply the code. It’s important to note that a web design agency will mostly focus on establishing the visual design. Developers who write code to make websites work require a different kind of skill set that doesn’t involve design sensibility.

People you’ll find in every web design agency 

1. Website strategist: A web strategist is responsible for conducting market research so that the business goals for the individual pages and overall website can be established.
2. Graphic designer: A graphic designer creates the visual identity of a brand- like the color scheme, logo, graphic assets, and typography. All the elements are used on the website. 
3. Copywriter: A copywriter is responsible for creating all kinds of written content- from body copy to headlines to button text, everything that will be displayed on the website.
4. UX designer: A user experience designer focuses on the user’s needs and designs layouts for the webpage known as wireframes that optimizes the user’s expectations and behavior. 
5. UI designer: A UI designer designs interactive elements like forms and buttons. 
6. Web designer: A very crucial part of a web design agency, a web designer focuses on the visual elements and turns the wireframe layouts into completed web page designs. 
7. Front-end web developer: These people use formatting languages and code to implement the web design on a web browser. 

Why branding is so important in marketing

For a long time, branding was always defined as a slogan, symbol, name, sign, or design. These elements individually or together would distinguish one company’s product from another company’s. However, now branding has become much more complex and important. Let’s learn why branding is so important in the world of marketing. 

A basic checklist for brand evaluation 

To know if your brand is strong enough to give you both the internal and external value you need, you should ask the following questions:

• Is my brand relatable to the target audience? Will they understand what we’re about without too much thinking? 
• Is the brand unique in its offering?
• Is the brand holding on the promise that was made to the people and does it have a brand value for the internal audience?
• Does the brand outrightly showcase the values and the foundation that it was built on? 

You should use these questions as a brand guideline so that it can function as a roadmap for developing your brand. 

What should your brand do?

Branding is not just about getting the target market to recognise you and select you over the competition. It’s more about getting the prospects to see you as the only provider of solutions to their needs and problems. Your brand should be able to clearly deliver a message, be able to emotionally get target prospects to connect with a service or product, motivate buyers to make purchases and in the long run create user loyalty. 

How do you understand your customers? 

• To be a branding success story, you must understand the wants and needs of your customers and potential customers. The best way to do this is by integrating brand strategies throughout your business at every point of customer contact.

• Next, look at the company as a living, breathing entity. Think about it this way- if this entity had to explain to people who they are, why they’re valuable, what they have to offer, how would they do it?

• Branding means making a promise to the consumer. If you say you’re the producer of the best cakes in the subcontinent, you have to live up to that claim. It is hence important to give a lot of time to research to build and define your brand. Your brand experience should last way beyond just the purchase bit to create customer loyalty. It should offer perks and services to keep them coming back.

Once customers begin to identify with your existence, your brand will become sticky. Meaning, it will stay in the hearts and minds of customers and prospective customers. Making them connect to your brand on a deeper level.