Analytics Tools that Help You Know What Your Customers Need

The customer is the king of the market. Your business can only run if you have happy and satisfied customers. That is only possible if you serve your customers well and aware of them by using analytics tools. Remember one thing if you will not take care of your customer your competitor will take care of them.

You can actively take care of your customers if you are aware of their needs and wants. Hence making customer needs assumption is an old style of marketing. In this digital era, you can use the data trailed by the customers on your website, social media, and search engines.

Here are some customer analysis tools which can help you to analyze what your customer wants from you.

Analytics Tools that help to determine customers need

So let us start with the tools that help to determine the need of the customer. With the help of these tools, it becomes to work according to customer demand and choice.

Google Analytics Tools

The first and foremost analytical tool is used by more than half of the website owners today for analyzing the key customer data points present over your website. This is one of the famous analytical tools which come with free service embedded with the features like Campaign Measurement, Track your Goals, Audience Report, Flow Visualization, Custom Reports, and so on.

By using this tool you can easily get a quick picture of how well you are serving your customers. And you can also generate various reports related to the same. Even you can share it with your team members and higher management. You can consider it for building new online market strategies.

Mix Panel Analytics Tools

Mix panel is the self-servicing tool for behavioral analytics used for web and mobile. It allows you to how well your customers are interacting with your product and services like what features are they using and other important data.

It comes with in depth reporting’s of statistical data, trends and event tracking.

This platform leads you to perform an A/B test of different versions of your websites and apps it also examines the best out of the products.  The reports are easy to generate and can work without needing any coding language. You can measure and analyze how well your customers are likely to update. 

Google Webmaster Analytics Tools

A Google webmaster is a free tool that evaluates and maintains the performance of your website in search results. This can also help you to fetch the customer intended data this can show what people actually demand or need when they are landed on your website. It helps in showing how people find your website.

Bare metrics

This is a SaaS analytical tool that is mostly preferred by subscription-based businesses. This tool can help you with product management in case your company gets a major part of the revenue from subscriptions.

It provides a dashboard with essential features of subscription metrics such as refund and annual recurring rate. You can easily forecast a number of customers who can be interested in the future, the recurring revenue based on your current rate also you can predict the cash flow statement for the upcoming year.

KISSmetrics

KISSmetrics is a powerful web analytics tool that helps us to know the user interaction on a particular website. It provides you a clear picture of user activities on your website. It collects data for every visitor who visits your website. You can use this effective tool free for a month and then you had to switch to a paid plan according to your need.

If you want to improve your online sales by finding the customer needs by cart products and frequently buy products tracking activities this tool is the right choice for you.

Facebook Audience Insight

Same as Google Analytics here comes Facebook Audience insight. It provides a business owner know who has interacted with your business over Facebook. This tool collects all the demographic data about the customers. It helps in customer behavioral analysis which includes buying decisions, needs, and wants of the customer.

There is a huge amount of detailed data available for free. You can use this data and show your products and services to actual and relevant people. And convert them to generate leads for your business.

Similar Web

As the name suggests Similar Web is a tool useful for knowing the statistics of your website. This shows a major factor of customer behavior of customer switching to the other competitors or similar sites.

This shows you what sites your visitor visits and are there any similarities to another website. This tool can be effectively useful for developing new products for such customers.

Insights            

One of the best business intelligence tools which use AI technologies to manage huge amount of data and generate business analytics report. It is useful to make sure where your business is working at its peak. You can know your weak areas and take right and corrective decisions to make them strong. This also increases customer values when you work with the right path for their need.

Google Trends

Identify potential customers by identifying search-related words which are trending on search engine. Service can take any Google query and show you the terms which are on-trend by the help of these trending words you can increase visibility and market leads.

Social Rank

It is a useful tool when we talk about the followers present across social media networks like Twitter and Instagram. You can easily filter your followers according to their interests and location and collect important information present on these platforms. If you make the correct use of data you can learn about your customer behavior and can serve them well.

YouTube Analytics

Now a day not only having a written website works but also video content is much more useful which provides clarity and understanding in the minds of people. YouTube is one of the most famous video-sharing platforms where you can create, share and stream your videos for free.

YouTube Analytics offers various features like demographic data, duration of a visitor on a particular video, number of shares on your video, and so on.  You can easily mark with the videos which have more views and more data. In this, you can shortlist what kind of content your audience loves and what type of content is a total waste.

Conclusion

Customizing your business according to the customer needs will let you grow more efficiently and effectively. The tools discussed here are much more useful and powerful in forecasting customer behavior. Yet not only forecasting they help in developing new market strategies which will help in the growth of business in this competitive world.