Marketing or Digital Marketing!

What do you think of marketing or digital marketing? Yes, you think right, digital marketing is a part of marketing. But the most impactful thing is digital mode as especially in this pandemic. In the time when businesses are down, they have only left with the option to come online they are bound to do digital marketing by businesses. That’s pretty good as this will only going to help positively, so let’s learn some basics of the same.

One of the major changes in traditional marketing is the introduction of digital marketing. This leads to the invention and usage of new strategies which is digital in order to adopt new changes in traditional marketing. As digital marketing depends on technology which is fast changing in nature this same is done with digital marketing it also changes with time very fast. 

SEGMENTATION 

More focus has been on this thing as in order to target a particular niche market which plays a very important role in effectiveness of the campaign.

INFLUENCER MARKETING 

We need to catch the similar platform for the marketing as affiliates are the best way to socialize our product and raise awareness in which they get their commission per sales threw them.

ONLINE BEHAVIOUR ADVERTISING

While collection info about the peoples or future customers and their online activity the sites and ads are nowadays retargeted the person who is really showing interest on your product and shows interest by spending time on your website. There are so many companies who do observational study to analyze the customer behavior just to catch the action and work accordingly.

REMARKETING

This allows marketers to retarget the customer and show them more ads about our product which will increase the chance of a conversion. These are the peoples who have searched or visit our website for any purpose. 

GAME ADVERTISING

This is the type of advertising which is particularly shown in the game this can be done on any game like we say about cricket e saw some ads on the jersey of the players so this is the way to increase awareness of our product or company, here we can also take example of cars in which the car id fully covered with advertisements logo. 

NEW NON-LINEAR APPROACH

This is the different type of new approach in which the businesses collect the information and online activity about the customer or internet users, like the traditional marketing, which involve one way communication, the non linear marketing strategies are centered on reaching customers on multiple channels via online mode. 

This combines higher knowledge of customer and their needs which help observing the demand of the customer and helps businesses to show and familiar to the product, which helps consumer to buy easily and helps businesses to increase sells easily. 

Non linear marketing strategies and techniques maintain sufficient reach and engagement of the customer towards product.

It involves efforts to adapt the advertising to the different platform and tailor the ads according to individual buyer and target audience.

SOME TACTICS INCLUDES IN MARKETING ARE:

SEARCH ENGINE OPTIMIZATION

It is the process of improving the quantity and quality of the traffic that comes to our site to our SERP’s to our search engine SEO increases( natural or organic) traffic, the traffic which comes naturally may come from different sources like from image search, video search, news search, or from shopping sector.

SEO works on the algorithms by the search engine as they crawl content on the keywords so the SEO works on keywords as much visible your keywords or traffic the chances of the ranking site or transferring that traffic to our site is more. As the number of visitors searches to the search engine they reach to our site and increase the chance to convert visitors to customers.

SOCIAL MEDIA MARKETING:

This is used to promote our product or services on the website or any social media platform like facebook, instagram, twitter etc. Social media platforms are getting user friendly and also adding some basic functions to track the campaigns. And also number of effectiveness campaign run and also the rate of conversion. This is all going as we can see how the social media marketing getting popular day by day. 

EMAIL MARKETING

This is an act of sending mail that is commercial to a group of people. Each and every mail sent to the customer would be considered email marketing. In a manner to advertising our or might be to raise awareness. It involves using email to send advertisement request business. Email strategy usually focuses on achieving motives like to build loyalty, trust, or brand awareness. The term usually refers to sending email messaging with the motive of building. More better relationships with customers, encouraging customer loyalty and repeat business. 

BLOG

A blog is a discussion or sharing of information in a written format. With the public through threw internet or online platform. With the intention to give some personal suggestions and perception of the author.

Blog are run by typically an individual or some small group of peoples to present information in different style. That might be controversial , blog also have a comment section. Where person reading a blog or one who can see a blog can also comment there their views and report too.

ONLINE ADVERTISING 

It is also known as digital advertising or web advertising. It is a form which uses the online platform to deliver promotional commercial messages.

 When there is a use of software while purchasing any product it called programmatic advertising. Online advertising may include search engine marketing, display advertising, and mobile advertising. Many common online advertising practices are problematic and might cause controversy.

CONTEXTUAL ADVERTISING 

It is targeted advertising for appearing on websites or other media; an example is a content displayed on mobile ads. It is controlled by the research of the person and the result one is looking at. It is bit automatic system functioned and work on the context of what a user is looking at.