Essential SEO Metrics to Track Performance

If you own an online business, then you might be familiar with the term SEO. If you are not, then it is a matter of concern. SEO metrics is the new way of marketing your company to the world. Gone are the days when people used the traditional way of marketing like posters and pamphlets for their businesses.

These methods are still prevalent, but the effectiveness of SEO marketing is incomparable with the traditional ones. This is why nowadays all online businesses are opting for top SEO company in India to get their work done.

What SEO does is that it helps your website to rank on the top of a search engine like Google. So, whenever a potential customer searches for something relevant to your business, your website should appear first on the search page. Now, this will not only help you to grow your business but you’ll also be able to reach new potential customers.

People often hire SEO services for their eCommerce website development or for ranking their business website better on SERPs but don’t assess how it works out. If you too are facing problems when it comes to finding out whether your SEO strategies are working or not, then here are some essential SEO metrics to track performance-

Monitor Your SERPs

SERP is a great way to find out how your website is performing. if you see exponential growth in your rankings, then it confirms that your strategies are indeed working out well. It is very crucial to keep yourself updated with your SERP’s performance and you can do so by using various tools like Moz or Ahrefs. These tools will help you to understand how your website is performing and will also tell you where it is lacking.

Look Out for Organic Traffic-

Assessing the traffic to your website is one of the best ways to find out whether your business is doing well or not. If the numbers are smaller, it means fewer people are looking at your website. This indicates that you are lacking somewhere in efforts and changes have to be made to overcome the problem.

If you have been experiencing heavy traffic on your website, this means that all your efforts are giving you results and your strategies are working out. From there, you only need to better your game.

Keep an Eye on Your Website Loading Speed-

According to research, an average user waits for only 4.7 secs for a website to load before hoping for another one. Now, you have to make sure that this doesn’t happen to your website as it is going to harm your sales and the company’s image badly. This is why it is very important to get some professional SEO services for your company, which will ensure that nothing like this ever happens to your business.

Check Your Website Visibility-

When you spend so much time developing a website, it is worthless if it doesn’t show up in search results by a user. A website is good only if it is visited by potential customers and to make this happen eCommerce website development service providers use various techniques that you can use for yourself. Those techniques include using keywords that are relevant to your business and are highly searched by the users on daily basis. 

When you use these keywords in your website, it will automatically help your website to rank in a search engine, thus making it more visible to users. Thus, making your website visible for various keywords is a very important step that you need to take early on your SEO stage, thus ensuring that your website will work great in times of crisis.

Look for the Metrics and Engagement Numbers-

When a user enters your website, they may or may not fiddle around further through the web pages. Depending upon their will and your website’s appeal. To find out how the user interacted with the website, you need to have a look at the number of engagements. If this number is low, then it suggests that the bounce rate of your website is high. A high bounce rate indicates that the user immediately hopped on to another website after entering yours.

A high number of engagements ensure a low bounce rate. Indicating that the user was there for a while and was engaged in your website. This indicates that your website is appealing and your strategies are working just fine. You need to aim for a higher number when it comes to engagement. And the best way to do so is by making your website more engaging and appealing for the users.

Conclusion

These SEO metrics can go a long way in helping you analyse the efficiency of your strategies and improve them. Remember that it requires patience and perseverance for an SEO strategy to be successful. So continue putting in efforts and you shall find success.