5 digital marketing trends to amp your business

We never really expected this year to start off the way it has. With the pandemic still out of control and businesses having a tough time staying afloat, it is a difficult time for all of us. Unfortunately, the ones most hit, of course, are small business owners who do not have the digital marketing services budget and fiscal resources to gain more business.

However, this is not the time to lose hope but to have some more. The pandemic is not going to stay here forever, things will ease back to normalcy. And during times like these, a business owner must employ necessary strategies to bounce back with renewed fervor.

Make investment make good return

As a digital marketing company in Mumbai, we’ve launched campaigns for clients bringing them a good return on their investments. But the digital landscape is never static. Here are 5 easy but extremely effective trends you can get on with your digital marketing campaigns and make the most out of them.

Share feedback and reviews:

Do you know that approximately 82% of people trust customer reviews than brand messages themselves? That’s a whole lot of number, I tell you that! People discover and then interact with businesses that they feel they can trust.

Trust comes in various forms – it could be a professionally done website, it could be consistent social media updates, it could also develop by being transparent about what your customers have to say about you.

Trust is what drives people to take action and connect with other people. There is no better way of doing so than by sharing what your customers have already experienced about your services.

 Your customers are the biggest asset you have and I’m amazed by how little businesses take advantage of this fact. Getting reviews and feedback from your customers, who have spoken highly about your services, will help other people win trust in your company.

Remember, human beings are emotional creatures and we all feel comfortable when we hear stories that inspire us. Sharing positive feedback and reviews from your current customers will motivate other potential customers to invest in your products and services.

Its time to make profit through online Ads

We all know about SEO, PPC and Facebook adverts and the plethora of other ad channels out there. Native advertisements had their day in the sun but it is too soon to write them off. Small business owners on a tight budget can greatly benefit from native ads that can bring in at least some extra revenue.

 Native ads are relatively cheaper than other digital ad formats and they can be easily launched by small businesses that do not have the budget to take help from other digital advertising firms.

Native advertisements can at least give businesses a nudge in getting the word out and drawing in customer awareness. Once you have sufficient number of people clicking on native ads and landing on your website, you can easily retarget them later using other better ad platforms such as Facebook and Google to maximize your ad spend.

Videos are useful to awareness of your product:

 When it comes to online marketing trends, videos cannot be left far behind. Did you know that YouTube alone gets 30 million visitors a day and over 5 billion videos are watched each day? Those staggering numbers should be enough to indicate that videos will always remain in trend no matter what.

It isn’t that hard to comprehend, is it? Watching a minute long video is much easier to go through than reading a long piece of text that’ll take 10 times as much time to navigate through. Many companies have already incorporated videos as their primary ad format and you shouldn’t ignore it as well.

 Making videos was challenging earlier with skills confined to just few professionals who’d charge an arm and a leg. But with the advent of newer online services such as Canva, Filmora and others, creating stunning visually appealing videos and editing them has truly become a breeze for all.

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 I mean, who doesn’t like them? We all get excited when we visit a restaurant and the manager gets us a free side-dish, don’t we? Giving away freebies is truly trending on social media now and shows no sign of slowing down.

Your digital marketing services campaign should not only target people who are potential customers but it should also accompany an element that can be easily traded off in exchange for their information such as email address – which you can utilize later on to reach out to them again.

Read this article also:-Engaging content  Creation in 2021

Handing out freebies need not be an expensive proposition. It however needs to be sufficiently valuable to a customer to feel obligated to trade his email (or other personal information) you’re asking. Creating a freebie and using it in your digital marketing campaigns is an amazing trend that businesses of all sizes can easily incorporate.

As a web design company, we create freebies in the form of checklists to do (and what not to do) after a site is launched. For your business, you’d have to put on a thinking cap and decide what you’d like to offer your audience.

Influencer outreach by Digital Marketing

 Just as I mentioned earlier about building trust earlier on in this article. Influencer outreach banks on that heavily to move the needle. No, we’re not talking about influencers like the Kardashians or PewDiePie who most people cannot afford. But small time influencers can turn out to be a very valuable asset for your businesses.

Influencers are trending today and understandably so. Micro influencers in particular, are someone you should keep a close watch on. Micro influencers do not have a huge fan following. Their fans could be in a couple of thousands and they may be more locally gathered. But that is what makes them so effective.

Having a smaller but more focused community of fans who can connect with your product or service. It is recommended by such a micro-influencer, is all that your business may need at this point in time. Not only will that get the momentum going for your business. It will also be very cost-effective as micro-influencers are not that expensive anyway.

Read this article also:-WEB2.0

Digital marketing services trends are all-pervading and ever-changing. What was perceived as being trivial yesterday may soon catch up to everybody’s fancy. And become a trend to last a decade But some of them could die quicker than you’d imagine. It is thus prudent to make use of some of these trends in your campaigns. To get maximum exposure without breaking the bank.