How to Improve Your SEO Ranking on Google

As a digital marketer, our work and website are analyzed by SEO ranking which is Google rank. Top ranking in the Google search bar is like an award for online business success.

According to a study, Google receive more than 95% of their web traffic on the first page and the rest 5% from other pages, so it is obvious we have to try to rank our website on the first page.

As many digital marketers are working so hard for their SEO ranking Optimization and checklist all the do’s for Google ranking. Same as a top digital marketer we as SEO services in Gurgaon & Delhi NCR (India).  Digital marketer having their unique and secret way to improve their Google ranking without incurring the penalties.

Well, there is no shortcut method and any magical wound to put your website on ranking. It consists of a lot of efforts, passion and dedication and most importantly, creativity and patience.

If you are very much familiar with the Concept of on-page SEO and off-page SEO and Google search algorithm crawlers, then you must understand the Concept of ranking factor what is required, and what not.

There are specific steps which are necessary to cover the whole process of Google ranking.

1 Understand the algorithm process of Google or SEO ranking.

Google update their allocation process regularly. And we do not know about the changes or updating for a long time. it is necessary to analyze the allocation process of Google ranking continuously. Google provides the documentation announce related to its allocation. If we mould our website according to Google logarithm for more than 30% of the SEO problem will be solved automatically.

If we know about the updating and provide necessary changes to our website will be more comfortable instead to try any black hat technique for SEO.

So it is necessary to analyse the updating of Google regularly from their website major update in their algorithms such as pigeon, penguin and Hummingbird. We can find they are all the latest updating or related news on Google Webmaster Central and the Webmaster.

2 Analyse your current search SEO ranking.

By knowing our current position is necessary to improve our ranking, we can take help of other resources and tools to analyze our current ranking.

In the process of analyzing, we check our website speed, website keyword rank and the health of our sites. There are a lot of free and paid tools to analyze these types of factors. SERPs.com, web page test, Google page speed Insight, and domain health report are some of the best and popular tools for analyzing the elements of ranking.

 3 identify the right metrics for your website

The third step to building up the Google ranking we need to improve the right matrix of our website such as

• Organic traffic: Organic traffic is the traffic that is performed by the website without any advertisement. The primary source of traffic is the quality of content, consistency, and social media marketing. The study shows that we get more than 50% of business from organic traffic. Analyzing our organic traffic with the help of a Google Analytics account and work the report accordingly.
• Conversions rate: After analyzing the organic traffic. We should also examine the conversion rate traffic. We can find it with the help of a SERP scan. A SERP scan is analyzing your website’s organic traffic for last year. It also provides a performance chart of your on-page SEO. With the help of this tool and Google Analytics, we understand keyword factors that help in our conversion rate.
• Commercial keywords: Well, the profitable keywords are directly involved in making money and generate revenue. We should use those types of keywords that have and buying intention for the customer, such as “best product to remove dark circles”, “top 3 hair dry machines”. People type “best” and “top” keyword only when they intend to buy something. Your content must have keywords such as purchase, discount dealing, order, sale, and review.

Informational keyboard starting with what and how family.

4 make your website compatible with any devices.

Nowadays are the eras of mobile devices. People find more than 90% solution from their mobile devices. So to make sure our data and website should be compatible with any devices, especially mobile devices. We should use those types of resources such as word Press to make our website mobile-friendly. This is also an essential part of SEO.

There is a connection between the local searches and mobile phones. So to fix the mobile-friendly problem take services like Modify and mobilized. Make your website profile of Google my business is up to date. For a better result, we should also enhance our social media platform because most of the traffic is coming through it.

5 Get rid of the penalties.

After following above four necessary steps. We should understand analyzing the errors which cause the penalties. We should examine our website in detail and remove any penalties effect.

Our promotion and advertisement go into vein due to this penalty and unhealthy website. Your backlinks should look natural on other websites. Otherwise, it will be the leading cause of penalizing the site. We should also analyze our inbound and outbound links. It is essential to know which links are harmful to our website on how to remove it.

• Inbound link: We can use the tool to examine the inbound relationship in our sites such as ahref, SEO ranking profiler, samrus, and others.
• Backlinks: The idea of backlinks is fruitful if having their uniqueness from different IP addresses. Otherwise, it doesn’t look natural.
• No-follow link: No follow links are those links that do not pass the ranking value of the website. We should have a mix of do-follow and no-follow links after the updation of the Google Penguin update.
• Anchor text: Anchor text is the word of your website, which represents another link, whether it is an outbound or inbound link. We should diversify our anchor text to prevent the menu search results with exact match anchor text.

Many free tools set a monitor backlinks which can help to check the weak links of your website.

After removing the entire weak link, you should clean up your link profile. In this process, you can take help from Google’s disavow links tools. But removing the link by the manual method is preferred.

Diversification of your anchor text: Anchor tag is one of the essential factors of your website we should not place the anchor text crowd at one place. The diversification of anchor text drives the highest search result. It should be like if you have hundred anchor texts in your website then the recommended

• 30% your brand name
• 20% your domain name
• 20% to partial match.
• 15% your exact match commercial
• 15% to others.

Avoid the over Optimization and use of anchor text. We should also avoid excessive keywords and irrelevant and link.

Final verdict

It is quite challenging and needs a lot of effort and patient in organically building the ranking of Google. But ultimately we have something tailor-made strategy that will fulfil your website performance. We should do the research long-tail keywords and tactful content to promote through various social media platforms.

If you like this article and find anything helpful to you, then share it and comment with your valuable ideas.