The role of Social Bookmarking Websites in SEO
When Google was founded in 1998, it started ranking websites on the basis of backlinks in that social bookmarking websites also appears. It’s 2021, and several things have changed. But backlinks are still relevant in 2021? The answer is a big yes.
Google ranks your websites based on 200 plus factors, but even in 2021 backlinks are one of the top three factors in ranking a website. The top three factors include Backlinks, Content, and Relevancy. This was found by some famous seo’s and conducting several case studies and experiments.
There is a popular saying which goes, don’t write for SEO services, write for your audience. If your content is good your website will attract natural backlinks in due course of time. But if you are just starting and want to gain more backlinks in a quick time, you need to build your own back backlinks. And here comes the trick, it was up until 2003, where Google started treating every link as equal. But its 2021, Google gives a different rating to every link, and not every backlink will be treated as same.
Backlinks from high authority websites will have more weight compared to starter sites and low-quality sites. Similarly backlinks from the comment section, the forum will have less advantage when compared to backlinks for the content area.
This was formed to keep spammers out of the bay. When you can easily acquire a backlink, it has less weight. Whereas content and editorial links will have more authority.When you are starting out, it is tough to get links from DA 80, DA 90 websites. But you use social bookmarking websites to get traffic and important backlinks to your website.
What are Social Bookmarking Websites?
Social Bookmarking websites are types of sites that allow you to place your links for discussion, submit your articles and contribute to the community. Although there is a big list of social bookmarking websites, the main and important ones include medium, elephant journal, Reedit, bloglovin, etc.
Advantages of Social Bookmarking Website
Free
One of the biggest advantages of using social bookmarking websites in SEO is, it’s totally free and you can create n number of links on these websites. This is a good factor to consider when you are just starting your website.
Traffic
The next big advantage is Traffic. This is very important. Social bookmarking websites in SEO not just give authority to your domain, but also gives you free and targeted traffic to your website. Yes, you can find your target audience on these top websites and if your content is good, you can even attract natural backlinks.
Authority
Some websites have Domain Authority more than 70 and 80, and when you place links from these sites, you will directly get the link juice. And one of the biggest advantages is, use can use these websites to build backlinks to your backlinks. When you are submitting your link to a website that has less crawling rate, use can use these sites for better crawling and indexing.
Adding backlinks to your backlinks is one of the most underrated topics in SEO. When I tried using this technique, I saw a notable surge in my Google search console impressions and clicks.
Referring Domain Factor
Referring domain is one of the top three ranking factors in Google. Although Google ranks the website on 200 plus factors backlinks, content and relevancy are the important ones. Famous SEO’s conducted several case studies and revealed that competing domains with more referring domains rank well and reach the top page.
Google sees this as a recommendation from different people and adds more power to your webpage. Ever seen a webpage with DA 20 outranking 50 plus Domain Authority Domains, this is because of two things, content and referring domain factor, with social bookmarking websites you can increase your referring domain numbers in day and you can easily outrank your competitors.
Easy to reach Target Audience
When you are having a new website, it is tough to reach industry experts and influencers. By choosing the right social bookmarking website, you can easily submit your content to places where your industry experts visit.
And when your content is unique and interesting, they will place their links in their blogs and guest posting blogs. This is one of the easiest methods to get natural backlinks easily. The biggest advantage is you can acquire natural backlinks for free and in an easy way.
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Quick Indexing in Google
This is another advantage of a social bookmarking website. When your article is published on several websites, Google can easily track your website and as a result, Google will increase the crawl and indexing frequency to your website. Faster indexing is also a sign that your website is free from errors.
Brand Awareness
When you are starting a new website or a new brand, you could use social bookmarking websites in SEO to increase your brand value. Linking your domain to social bookmarking sites will increase your domain authority and brand awareness. And as mentioned earlier, you could reach your target audience using a social bookmarking website.
Let me tell you the way I use these social bookmarking websites. All though there are tons of social bookmarking websites, lot of them are being spammed, and getting links from them won’t give you much weight to your domain authority.
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Conclusion
So Install Moz toolbar. Moz toolbar helps you to find the spam score. When the spam score is above 10, skip the website and move on to the other one. Getting links from the spam domain will increase your spam score and when you are selling sponsored links, you would get much value.
Apart from Social bookmarking websites, you could also try profile creation websites, image submission websites, PDF submission websites, and forum link building. Although you won’t get much value from these you can use these websites to increase domain authority and brand awareness.
And mentioned earlier, when you are trying this website, the best way to do is to use Moz toolbar, check the spam and then proceed with the website. By using this simple trick you can easily skip the spam backlinks and your website won’t get affected during Google updates.